The President's Wealth
Trump: The Game
+ Discontinued
Trump: The Game
"It's not whether you win or lose, it's whether you win!" A 12-page rulebook suggested otherwise.
Trump: The Game was launched in May 1989 by Milton Bradley, riding the wave of interest in Trump following his 1987 book "The Art of the Deal." Roughly Monopoly-adjacent, it featured Trump's face printed on all the denominations of play money -- the smallest being $10 million -- T-shaped plastic playing pieces, and a 12-page rulebook. Trump and Milton Bradley hoped to sell 2 million copies.
They sold approximately 800,000. Trump later acknowledged the game "may have been too complicated." One reviewer said they "loathed every miserable second of it." The game's inventor later admitted that "a huge percentage of those games were never taken out of the box." Trump reportedly had "zero interest in how the game played." He just liked his face on the money.
In 2004, following the success of The Apprentice, Parker Brothers re-released a simplified version with the tagline "It takes brains to make millions. It takes Trump to make billions." It also underperformed. Time magazine later listed both versions among the "Top 10 Donald Trump Failures." Trump declined a $1 million challenge from a casino owner to actually play the game, saying "It's always possible to lose, even for someone who's used to winning."
They sold approximately 800,000. Trump later acknowledged the game "may have been too complicated." One reviewer said they "loathed every miserable second of it." The game's inventor later admitted that "a huge percentage of those games were never taken out of the box." Trump reportedly had "zero interest in how the game played." He just liked his face on the money.
In 2004, following the success of The Apprentice, Parker Brothers re-released a simplified version with the tagline "It takes brains to make millions. It takes Trump to make billions." It also underperformed. Time magazine later listed both versions among the "Top 10 Donald Trump Failures." Trump declined a $1 million challenge from a casino owner to actually play the game, saying "It's always possible to lose, even for someone who's used to winning."
""It's not whether you win or lose, it's whether you win!""
-- Tagline, Trump: The Game, 1989
★ For the record
A casino owner offered Trump $1 million to play his own game against him. Trump declined. The man who put "You're Fired" on the box would not play Trump: The Game.
Refund Policy
N/A -- discontinued. Second-hand copies available on eBay for nostalgic purposes.
$25.00
Historical price -- product discontinued
This one didn't make it. Many didn't.
Status
Discontinued -- Twice
Launched
May 1989 -- re-released 2004 -- both times, largely unsold
Made In
USA (Milton Bradley / Parker Brothers)
Sold By
Milton Bradley (1989) . Parker Brothers/Hasbro (2004 re-release)
Revenue
Sold ~800,000 of 2,000,000 projected copies (1989). Re-release also underperformed.
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