The President's Wealth
The Trump Network (Nutritional Supplements MLM)
+ Discontinued
The Trump Network (Nutritional Supplements MLM)
Personalised vitamins. Based on your urine. Sold by a multi-level marketing company. Endorsed by Trump.
In 2009, Trump lent his name and endorsement to a multi-level marketing company selling nutritional supplements. The flagship product was the PrivaTest -- a home urine analysis kit that purported to assess your individual nutritional needs and recommend a personalised vitamin regimen. This is the Trump product that required you to provide a urine sample.
Trump promoted the Network enthusiastically, describing it as an opportunity for people to "get healthy" and "get rich" simultaneously. The company operated on a classic MLM structure where distributors earned commissions by recruiting further distributors. Concerns about the MLM model, the scientific basis of urine-based vitamin personalisation, and Trump's broader brand trajectory led to the company quietly removing his name by approximately 2012. It continued trading under different branding. The urine tests were presumably discontinued.
Trump promoted the Network enthusiastically, describing it as an opportunity for people to "get healthy" and "get rich" simultaneously. The company operated on a classic MLM structure where distributors earned commissions by recruiting further distributors. Concerns about the MLM model, the scientific basis of urine-based vitamin personalisation, and Trump's broader brand trajectory led to the company quietly removing his name by approximately 2012. It continued trading under different branding. The urine tests were presumably discontinued.
""The Trump Network wants to give every American a chance to achieve financial independence.""
-- Trump, Trump Network promotional video, 2009
★ For the record
This is the Trump product that required a urine sample. It is the only product in this catalogue -- or possibly in US presidential history -- for which that was the case.
Refund Policy
N/A -- rebranded. The urine, presumably, was non-refundable.
Price: history
This product no longer exists.
This one didn't make it. Many didn't.
Status
Rebranded & Abandoned ~2012
Launched
2009 -- rebranded away from Trump name ~2012
Made In
USA
Sold By
IDLife (formerly Trump Network, formerly Ideal Health)
Revenue
Trump received licensing fees. The underlying MLM structure persisted under a different name.
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