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The President's Wealth Trump Signature Watch Collection
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Trump Signature Watch Collection

"Swiss-made." The Swiss have been contacted. They are looking into it.

The Trump watch line is marketed as "Swiss-made" luxury timepieces. CNN launched an investigation into their origins, tracing the company -- TheBestWatchesOnEarth LLC -- to a mailing address in a shopping centre in Sheridan, a small city in northern Wyoming near the Montana border. The address is shared with the company that sells Trump sneakers. The building also houses a daycare. There is no sign of any watches at the address.

The flagship model, the "Trump Victory Tourbillon," is priced at $100,000, limited to 147 units (totalling $14.7M), and accepts payment in Bitcoin -- making it, as one commentator noted, exceptionally difficult for the IRS to trace. The website accepts no refunds.

One watch was found on the product listing with a misspelling. The fine watchmaking community responded with laughter. The company's registered agent said he was unaware his firm was working with Trump until CNN called.
""These Watches are truly special -- You're going to love them. They put you in a very exclusive club.""
-- Trump, Truth Social, October 2024
★ For the record
The $100,000 tourbillon accepts Bitcoin only. The IRS has noted this. The FEC has also noted this. The daycare has not commented.
Refund Policy

No refunds. Terms state this explicitly.

$499.00 Retail price at time of sale No actual purchase is processed here.
Clicking will only enrich one person.
Status Delivered (probably)
Launched October 2024
Made In Claimed: Switzerland. Traced to: a Wyoming strip mall near a Wendy's.
Sold By TheBestWatchesOnEarth LLC -- registered Wyoming
Revenue $2.8M in watch royalties disclosed in 2024 financial filing
Limited Run 147 units of the $100,000 "Victory Tourbillon" edition
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Trump just got richer